The latest ad states “Australia’s current laws have created an enormous demand for black market vaping products”. The government wants to hear from you” and link to a petition calling on the government to exempt nicotine vaping products from the Poisons Standard and to allow retailers to sell nicotine vaping products. The ads state that “Australia needs practical, common sense solutions on vaping policy. Advertisers can select the demographics, interests and behaviours of people they want to see their ads. Facebook data from the February campaign shows users aged 18 and above with an interest in nightclubs, pubs, bars and clubbing subculture were the target audience, and were where the bulk of the advertising spending was directed. But the ad campaigns, including the latest which ran from 13-19 February, do not target retailers.
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